In the grand reading (and sleeping, texting and videogame-playing) room on the third floor of the New York Public Library (main branch), I requested one vintage Vogue after the next. (The earliest ones I got were from the '20s.)
Even as some of the brittle pages crumbled under my fingers, I felt as if I had history in my hands. Or at least the history of what it was like to be a woman in the first half of the last century — that is, better-coiffed, maquillaged, and exhausted from all the effort.
Take this ad for the Bou-K-Bra, "a bra that you scent with your personal cologne or perfume" via a "scent-petal" that fit into the bra's hidden pocket.
Clearly, this thing went the way of the pointy bra, but look how happy you were supposed to be to have a scented sachet crammed into your brassiere. Having watched a slew of Mad Men episodes, I understand what was hidden behind that smile...Enjoy anyway!