Jungle Gardenia by Tuvaché (1932)

Jungle Gardenia by Tuvaché has been on my radar for some time. I discovered it not on perfume blogs or forums, but rather during a typical nighttime eBay expedition, trawling for vintage perfume. (Hey, we all have our vices, OK?)

How can this nondescript-looking perfume with the silly name that I’ve never heard anyone talk about, I wondered, go for upwards of $250, a typical starting bid for Jungle Gardenia on eBay? I despaired of ever getting my hands on the stuff, but then good ol’ Leslie Ann from the Miniature Perfume Shoppe saved the day. She had the cutest little ½ dram of Jungle Gardenia (half drained), and soon it was mine.

Now I know why ladies are forking over the benjamins for this one. If this was your signature scent in the 50s and 60s, you would be dying to smell it again. $250, in fact, would be a steal.

Jungle Gardenia by Tuvaché was love at first sniff. Some perfumes dilly-dally around, making small talk, trying to get to know you, requiring that you buy them dinner and learn their childhood pets’ names and personalities, etc. etc. You may not be sure how you feel about them at first, but in time, love — true love — can happen. Jungle Gardenia was no such demure date. It bypassed all of my brain’s rational vetting systems and said, “Kiss me, you fool!”  And kiss it I did.

With tropical wet gardenia and bubble-gum sweet tuberose bursting from its center, flanked by fresh green top notes and an erotic base of balsams and musk, Jungle Gardenia goes straight to the perfume brain’s pleasure center. Subtlety, thy name is not Jungle Gardenia.

But then again, gardenias are not the most subtle flower. Teamed up with tuberose, and you can just kiss free will goodbye. Jungle Gardenia is so beautiful (and satisfying? does that sound too pedestrian?) that you almost want to eat it or consume it somehow faster than your nose can take it in. I’m convinced now that Gardenia and Tuberose, two of the girliest perfume notes often disparaged as “too grandma,” are in fact two of the most badass perfume notes in the perfume lexicon. Put them together and they’re liable to form an olfactory girl gang. They will be up to no good, no matter how sweet they try to convince you they are.

Billing itself as “the world’s most exotic perfume,” Jungle Gardenia is exotic in the way Hollywood movies set in the South Seas starring Bing Crosby and Bob Hope were exotic, with all the signifiers of exotic exaggerated and staged just so. (Big flowers, vines, a pile of sand, one coconut tree, tanned women sporting leis.) And yet, I could see how this perfume — like an actual white gardenia affixed to an ordinary 50s hairdo — could have made your average American housewife feel like Dorothy Lamour.

Although it came out in the 1930s, I wonder if Jungle Gardenia didn’t have its heyday in the 1950s. It seems like a very 1950s perfume, sunny and fun yet carnal in that healthy, smiling American woman way. (It certainly helps that the tuberose in Jungle Gardenia really does smell like pink bubble gum.) The 50s ads seen here traded on the fact that so many famous and beautiful women loved it , including beauty queens and Elizabeth Taylor around the time she filmed Cleopatra. (Perhaps it became the perfume that Michael Jackson would wear when he performed — I kid you not, check out this 2009 Vanity Fair interview with Michael Jackson! — because of his friendship with the violet-eyed legend.)

Tuvaché’s backstory is pretty charming, too. Apparently, it was a New York-based company that felt it needed to be in French drag in order to compete with the popularity of French scents at the time. (You can see the American inferiority complex in 50s ads for perfumes like Revlon’s Intimate: "[T]he fabulous new American fragrance that even French women are talking about!”) Tuvaché’s owner even went so far as to concoct a pen name, Madame de Tuvaché. I bet she would have thrown a circumflex in there somewhere if she could.

Tuvaché’s Jungle Gardenia is long discontinued (in its original form, anyway). I have not tried the Germaine Monteil, Yardley, Jovan/Coty, Irma Shorell, or Evyan versions which are said to have taken over. A few ways to figure out if you have the original formula? 1) Check to see if it’s by Tuvaché 2) See if it’s made in New York and 3) Does it make you swoon?

 

 

 

 

Comments

[Perfumaniac]

Go for the gardenia, julie. Unapologetic fun.

[J.rose]

Your post made my day! I begged my mother to buy me Jungle Gardenia when I was ten and wore it throughout my teens. It was my "gateway" perfume to all things tuberose. Reading JG's backstory only makes me love it more. It also helps rationalize my pricy devotion to Carnal Flower -- I was hooked so young! Thank you for bringing me back to where it all began.

[Perfumaniac]

Hi J.Rose. Carnal Flower is a wonderful tuberose, a fresher, greener version than Jungle Gardenia. But I so love the rubbery, bubble-gum aspect to JG. It just makes me happy, and I can see why you begged your mom for it and I'm glad she gave in! You should try to get a bit for yourself now. Its still wonderful! (But waaaay more expensive than when you got it!) Thanks for stopping by!

[julie]

I also liked the Jovan Island Gardenia, which is on ebay at not extravagant prices. I also know now, that the appeal of Guerlain's Mayotte is the gardenia, on a ride with its friends tuberose, frangipani, and ylang-ylang.

[Perfumaniac]

Ohhhh, julie. I dont know Mayotte! And yes, Island Gardenia is not bad!

[julie]

Did I send you Mayotte amongst those little decants? Maybe not, could have been to another friend...

[Lydia Fox]

Oh boy! Am I the oldest POSTER here? At 71 now, I was on my way to THE UNIVERSITY OF CINCINNATI one summer, going with my folks while they took classes for their teaching certificates. I was enrolled in beginning TYPING I. This was circa 1959 60. But this was not when I REALLY experienced JUNGLE GARDENIA.

It was a little later (1962) when I decided to re-enroll for college (didn't want TEACHERS COLLEGE anymore) went into BUSINESS. Now I know why I got those A's from my 2 men typing & SHORTHAND(yes dear, look it up).
Not only was I GOOD at these 2 things but I was usually wearing JUNGLE GARDENIA! It's amazing that back in those days - 1962,63, 64, girls were not permitted to wear slacks/jeans to class, especially to business subject classes. You were required to wear a dress or skirt. Many a freezing cold winter day I trekked from Parking Lot 1 all the way across UC's campass to my TEACHERS COLLEGE 4th fl. typing and/or shorthand, or business machines classes wearing my slacks/jeans UNDER a skirt. Would hop into the ladies restroom, and yank off the jeans/slacks, and go to class with them stashed in my bookbag or whatever one had back in 1962. Can you imagine women having to do that nowadays?

Both of my main gentlemen teachers were very nice men. I believe they were married and no flirting went on but I was cute and smart and I loved learning these 2 subjects. And I was wearing JUNGLE GARDENIA most of the time.

I can't speak for the sexual attractiveness of this wonderful fragrance, but I LOVED IT and that was the main thing. I would love to be able to afford JUNGLE GARDENIA now. Maybe some kind soul will re-invent it and it won't cost so much. I still use a GARDENIA scent made supposedly by Elizabeth Taylor. It smells great but it is NOT the same of course. PLEASE SOMEONE BRING IT BACK!!!

[Lydia Fox]

I don't think anyone has brought up some modern body sprays available at Walgreen's, Walmart and other places. These scents are very inexpensive and fairly plentiful. And I think they are darn good scents for anyone to wear to use as a PICK ME UP!

I'm talking about body sprays like COTTON CANDY & SUGAR LEMON FANTASY SPRAY, and those little $7.00 plus goodies that you can get at Walgreen's. I especially love COTTON CANDY. It's very sweet but it has an uncanny ability to pick you up if you are depressed. And wear it at night, and you pretty much can just snuggle up to it's fragrance and waft off to sleep. It really is a mood enhancer. Don't know what they've got in it, but it sure works. You do have to be a little careful and use sparingly or you can overwhelm!

Does anyone else every use these little goodies?
Please post if you do.

[Perfumaniac]

Hi Lydia, I generally find those drugstore sprays to be too chemical-smelling. Maybe for a quick kick, but not much more. I think back in the day drugstore brands had higher-quality ingredients, but these days, they're made of cheap synthetics (for the large part). I enjoy some of the functional scents in lotions, shampoos, etc., but I think for the true experience of perfume, especially these days, you have to spend some money. (Although some vintage is readily available for a song, and so incredibly beautiful!)

[Perfumeobsessed]

I broke down and found a $33 bottle of the bath perfume. My first impression is that the scent is very much like fracas...I can't tell how much my bottle has turned though. It is warm and really lovely on drydown.

[Christine West]

I bought a partial parfum spray recently. Like Perfumeobsessed, my first impression was 'fracas' but the more I tested JG the similarity disappeared. At times it reminded me of Tuberose Criminelle.

[Perfumaniac]

Hi Christine,

Jungle Gardenia is definitely a rich, rubbery, intense gardenia. Fracas has a lot of tuberose going on and fairly screeches. (I love it, but it's true.) I find JG richer, more buttery. Glad you got some! Interesting to compare it to Tubereuse Criminelle, which is both aromatic — from that crazy menthol note — and rich.

[Mitzi Ledford]

I grew up with the scent of Jungle Gardenia. My mother wore it (50's & 60's) and it is a fragrance I will always associate with her. I would love to have a bottle but not at $250.
I've tried Jovan, but it does not have the depth. Few people know what I'm talking about when I mention the name. I'm from Tennessee so that explains a lot.

[Perfumaniac]

Hi Mitzi,

Jungle Gardenia does have depth — that's a good way to describe it. I'm curious about its ingredients because although there are modern gardenia scents that are quite beautiful (I love Annick Goutal and Strange Invisible Perfumes' Epic Gardenia), Jungle Gardenia manages to be denser and more delightful. I've noticed prices are going down on eBay, probably because no one but a wealthy JG fanatic would pay the prices I'd seen. Check some of them out, just make sure it's Tuvaché. One says Tuvaché on the outside, but then Yardley on the underside. Not sure what that one means. Good luck! And thanks for stopping by.

[Perfumaniac]

Hi Mitzi,

Jungle Gardenia does have depth — thats a good way to describe it. Im curious about its ingredients because although there are modern gardenia scents that are quite beautiful (I love Annick Goutal and Strange Invisible Perfumes Epic Gardenia), Jungle Gardenia manages to be denser and more delightful. Ive noticed prices are going down on eBay, probably because no one but a wealthy JG fanatic would pay the prices Id seen. Check some of them out, just make sure its Tuvaché. One says Tuvaché on the outside, but then Yardley on the underside. Not sure what that one means. Good luck! And thanks for stopping by.