Vintage Perfume Ad: Shocking by Schiaparelli

I'm going on vacation for a week or so, so in place of writing perfume reviews, I decided it was a good time to share some of the beautiful vintage ads I copied from old Vogue magazines. (Courtesy of the amazing folks at the main branch of the NY Public Library.)

I may be moved to write a few reviews in the next couple of weeks, but if I don't, you will still get to see some lushly-colored ads with as much artistry as some of the perfumes they represented.

Here's a cute late-'30s - early-'40s ad for Elsa Schiaparelli's lovely honeyed animalic perfume  Shocking (1937), which I've reviewed. I want her hat/ears! (I forgot to write down the exact date of these ads, so I can only guess.)

What's there not to like about this ad? This adorable green-eyed woman is wearing rabbit ears, has lovely Schiap pink lips, seems to be holding a bouquet of flowers, and the name of the perfume looks like it was painted on with pink fingernail polish against a gorgeous teal background color in a wonderful retro font.

Gorgeous!

Comments

[ScentScelf]

Have a great vacation...thanks for sharing the adverts!

[Rita Long]

She looks like a happy cat!! (Doesn't seem quite so shocking...) Really beautiful, though... Have a great vacation!

[[email protected]]

Ooh, thanks for alerting me to this fragrance - that's gone on my "must try" list. And the vintage bottles are amazing - so that's where Jean-Paul Gaultier got the idea from!

Happy holidays!
- Emma

[Heather]

Have a lovely break! I love vintage ads - thanks for sharing!!

[rk]

What a stunning picture! I love it. :)

[Mary]

Absolutely enchanting. Thank you!

[Lucy]

Yes, we should all look like this on occasion!

[Perfumaniac]

Come visit me in New Orleans, Lucy — this is the city's equivalent of Main Street's Gap t-shirt and khakis! ;)

[Decca_darling]

I love the Shocking adverts, have you seen this one with the can can girls?

http://tiny.cc/bwrd5